Shape the idea
Turn a hunch into a clear offer.
Learn
A good idea names WHO it's for, the PROBLEM, and your OFFER in one line. If you can't, it's too fuzzy to test.
See it
"Mobile bike repair for busy commuters in inner Melbourne — we come to your office."
Try it
Write your idea as: for [who], who struggle with [problem], I offer [offer].
Complete the mission
Write your one-line offer.